Don’t be fooled by unscrupulous breeders.

The Irish Pet Advertising Advisory Group always encourages adopting an animal, but we recognise that more than ever people are looking online when they decide to get a new pet. If you do choose to look online, read our advice on what to look out for in online adverts, do your research, and walk away if you spot red flags. Don’t fall prey to a #PuppyDotCon.

Download our Puppy Checklist here.